![]() Tracking technology can arguably benefit us as well. If these features are switched on, Google – one of the world’s biggest advertising companies – is essentially able to listen to you everywhere on the web. While Google pitches the Privacy Sandbox as something that will improve user privacy, not everyone agrees. In short, instead of third-party cookies doing the spying, the features these cookies enable will be available directly within Chrome. These are high-level summaries of your browsing behaviour, tracked locally (such as in your browsing history), that companies can access on request to serve you ads on particular subjects.Īdditionally, there are features such as Protected Audience that can serve you ads for “remarketing” (for example, Chrome tracked you visiting a listing for a toaster, so now you will get ads for toasters elsewhere), and Attribution Reporting, that gathers data on ad clicks. Instead of using third-party cookies to serve you ads across the internet, Chrome will provide something called advertising Topics. But here are a few of the most important aspects. The details on how the Privacy Sandbox collection of features works are rather technical. How is the Privacy Sandbox different from cookies? With the introduction of the Privacy Sandbox, they now hope to start turning cookies off sometime in 2024. They have been slowest off the mark in turning off third-party cookies in Chrome. ![]() The first browsers to turn off support for third-party cookies were Apple’s Safari in 2017 and Mozilla’s Firefox in 2019.īut Google is also a major online advertising company, with ads making up 57.8% of Google’s revenue as of 2023. If you have noticed more pop-ups notifying you of cookies and asking for your informed consent, you have the GDPR and CCPA to thank.Ĭookies: I looked at 50 well-known websites and most are gathering our data illegally ![]() Unregulated online tracking and surveillance via cookies were the default until 2018, when the European Union’s General Data Protection Regulations (GDPR) and the California Consumer Privacy Act (CCPA) were introduced. If you’ve ever wondered how Facebook has served you an ad about something related to a news story you just read, chances are it’s because you have third-party cookies enabled. The “spy” can place this cookie on other people’s sites, to record what you visit and what data you enter. It listens to everything in your room, but only shares the info with its allies. You can think of a first-party cookie like a shop assistant who listens to your preferences and is happy to hold your bags or clothes while you make your selection – but only while you are inside their store.Ī third-party cookie is like a bug from an old spy movie. But within two years, advertisers worked out how to “hack” cookies to track users. This method was supposed to be a private exchange of information just between a user and a website – what’s known as a first-party cookie. For the first time, web pages could remember our passwords, preferences, language settings and even shopping carts. In 1994, computer engineer Lou Montulli at Netscape revolutionised the way we browsed the internet with his invention of the “cookie”.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |